Watchparty
Conceptualized and designed Watch Party, a school project focused on creating a collaborative streaming application that allows users to watch movies together with a real-time chatroom. The project involved conducting in-depth market research, developing user personas, and crafting a strong brand identity. I designed and iterated low-fidelity and high-fidelity UX prototypes, alongside advertisements to promote the app. This comprehensive process resulted in a polished product concept that addresses the growing demand for shared virtual experiences.
Key insight about the project
- Conducted market research and developed user personas to identify target audience needs.
- Created a cohesive brand identity, including logo design and app aesthetics.
- Designed low- and high-fidelity wireframes and prototypes to refine the app’s functionality and user flow.
- Developed a user-friendly interface that integrates movie streaming with real-time chat.
- Created advertisements to visually promote the app’s features and unique value.
- Ensured consistency across branding, UX design, and promotional materials.
