Oddfish Restaurant
Led the rebranding of Oddfish Restaurant to capture its unique personality as a quirky yet refined seafood restaurant in Kitsilano, Vancouver. The project involved creating a cohesive visual identity that balanced an upscale appeal with a welcoming atmosphere. By leveraging playful yet elegant design elements, I ensured the brand resonated with a broad audience while maintaining its distinctive character. The rebranding successfully elevated the restaurant’s market presence and strengthened its connection to the vibrant Kitsilano community.
Key insight about the project
- Conducted brand discovery sessions to define the restaurant’s values, audience, and market positioning.
- Designed a cohesive visual identity, including logo, typography, and color palette, reflecting the brand’s upscale yet quirky nature.
- Developed branded collateral (menus, signage, digital assets) for a consistent brand experience.
- Created seafood-themed illustrations and iconography for a playful brand touch.
- Refined tone and voice guidelines for marketing materials and social media.
- Provided ongoing support to maintain brand integrity across campaigns and touchpoints.
