Drip
Created a bold and distinctive brand for Drip Mexican Espresso Bar, a unique coffee shop inspired by the vibrant and colorful traditions of Mexico’s Day of the Dead. The project began with an in-depth market study to identify the target audience and cultural influences, followed by the development of a striking brand identity that blended an elevated, gothic aesthetic with vibrant elements of Mexican culture. I designed the logo, marketing materials, and a fully responsive website, ensuring the brand was consistent across both digital and physical touchpoints. This project resulted in a unique, memorable brand experience that resonated with coffee enthusiasts and those seeking an edgy yet culturally rich experience.
Key insight about the project
- Conducted a market study to understand audience preferences and cultural influences.
- Designed a distinctive brand identity, logo, and visual elements based on the Day of the Dead theme.
- Developed marketing materials, including flyers, posters, and digital assets, to support brand awareness.
- Designed and developed a fully responsive website with a focus on user experience and brand alignment.
- Ensured all branding and materials reflected a unique mix of elegance, edginess, and cultural heritage.
