Cloak & Dagger
Cloak and Dagger Speakeasy is a modern speakeasy concept inspired by secrecy, sophistication, and the art of storytelling through cocktails. The branding captures the allure of hidden spaces, coded whispers, and timeless gothic elegance, blending vintage noir aesthetics with a contemporary edge. From the logo to the visual identity, every detail reflects an atmosphere of mystery and exclusivity, inviting guests to immerse themselves in an experience where every sip is part of a secret.
Key insight about the project
- Brand Identity: A fusion of old-world intrigue and modern sophistication, evoking a clandestine and exclusive experience.
- Logo Design: A sleek, mysterious mark incorporating subtle dagger and cloak symbolism, reinforcing the name’s intrigue.
- Brand Experience: Designed to make guests feel like they’ve discovered something hidden and edgy, reinforcing the speakeasy's mystique.
- Custom Typeface: A bespoke, gothic-inspired typeface for the wordmark—sharp, ornate, and reminiscent of old secret societies and classic blackletter scripts.
- Art Direction: Focuses on dimly lit, atmospheric visuals, emphasizing the interplay of light and shadow to enhance the speakeasy aesthetic.
- Visual Language: A mix of vintage-inspired textures, shadowy photography, and intricate details to create a sense of depth and hidden meaning.
